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David’s passion and enthusiasm is what makes his work as facilitator such a success. He is great fun to work with and his preparation and insight tease out all the key issues under discussion.

Dr Ian Kelly ,Chief Executive
Hull and Humber Chamber of Commerce

Trying Hard is Not Good Enough

TryingHard10thEdCover300x300The tenth anniversary edition of Mark Friedman’s seminal text “Trying Hard is Not Good Enough” has just been published.  This essential manual for the theory and application of Outcome Based Accountability™ is a testament to the robustness and longevity of the framework in that it is essentially the same as the original with only minor changes, design improvements and reference updates.  If your original copy of the book is battered and worn (as they tend to be) or you’ve not yet owned a copy, it’s currently available via Amazon (just click the image for the link).