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David is one of the most knowledgeable and inspiring co-trainers I’ve worked with who is able to give people that ‘light bulb’ moment and offer them real tools for skills development.

Liz Richardson ,Research Fellow, IPEG (Institute for Political and Economic Governance)
University of Manchester

Trying Hard is Not Good Enough

TryingHard10thEdCover300x300The tenth anniversary edition of Mark Friedman’s seminal text “Trying Hard is Not Good Enough” has just been published.  This essential manual for the theory and application of Outcome Based Accountability™ is a testament to the robustness and longevity of the framework in that it is essentially the same as the original with only minor changes, design improvements and reference updates.  If your original copy of the book is battered and worn (as they tend to be) or you’ve not yet owned a copy, it’s currently available via Amazon (just click the image for the link).