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Working in law enforcement and facing the prospect of integrating other public service personnel into the wider policing family long before it became a buzz word could have been a headache without the expertise of David and his team. The training and exercising of leadership and partnership skills was unbeatable and had an immediate and positive effect on our new teams putting them at the forefront of partnership working

Russ Waterman Ma MCMI ABCI
Humberside Police

Trying Hard is Not Good Enough

TryingHard10thEdCover300x300The tenth anniversary edition of Mark Friedman’s seminal text “Trying Hard is Not Good Enough” has just been published.  This essential manual for the theory and application of Outcome Based Accountability™ is a testament to the robustness and longevity of the framework in that it is essentially the same as the original with only minor changes, design improvements and reference updates.  If your original copy of the book is battered and worn (as they tend to be) or you’ve not yet owned a copy, it’s currently available via Amazon (just click the image for the link).